The 15 Best AI Tools for Marketing in 2024

In the digital age, marketing has evolved beyond traditional methods. Artificial Intelligence (AI) has become a game-changer, offering innovative solutions to automate and enhance marketing strategies. AI tools can analyze data, predict trends, personalize content, and even interact with customers, making them indispensable for modern marketers. This guide will explore the best AI tools for marketing in 2024.

What are AI Tools for Marketing?

AI tools for marketing are software solutions that leverage artificial intelligence to automate, optimize, and enhance various aspects of marketing. These tools can perform tasks such as content creation, SEO optimization, customer interaction, data analysis, and much more. They help businesses save time, increase efficiency, and gain valuable insights to drive their marketing strategies.

Top AI Tools for Marketing

Relevance AI

Relevance AI is a software tool that allows businesses to build their own AI Marketing Assistant. The tool is designed to automate marketing efforts, helping businesses grow without increasing their headcount. It offers features such as understanding customers and prospects, content creation, and nurturing leads. The AI worker can summarize insights, develop unique content, and create personalized nurture sequences. The tool integrates with various tech stacks including Hubspot, Salesforce, Zapier, Google Docs, and more.

Pricing

Relevance AI has a free plan.

Benefits

1. Automation: Relevance AI allows businesses to automate their marketing efforts, saving time and resources.
2. Integration: The tool integrates with various tech stacks, making it easy to incorporate into existing workflows.
3. No Code Builder: The tool offers a no-code builder, allowing users to create structured flows powered by LLM prompts without any coding knowledge.
4. Privacy: The tool does not utilize user data for model training purposes, ensuring data privacy.
5. Versatility: The tool can be used for various use cases including market research, customer experience, analytics and insights, and employee experience.

In conclusion, Relevance AI is a versatile tool that can help businesses automate their marketing efforts, and any other department, and grow without increasing their headcount. You can sign up for free here.

Jasper AI

Jasper AI is an artificial intelligence (AI) tool designed to assist enterprise marketing teams in creating and managing content. It offers a range of features including company knowledge, team acceleration, AI-assisted content creation, and analytics & insights. The tool is designed to help teams move faster with fewer miscommunications, streamline content creation and optimization, and provide actionable insights for improving content performance. Jasper AI also emphasizes security and data privacy, ensuring that the underlying AI models do not train on user data.

Benefits

1. Streamlined Content Creation: Jasper AI can help teams develop on-brand content quickly with the assistance of AI. It can turn a single brief or piece of content into a multichannel campaign in seconds.
2. Improved Efficiency: The tool offers automated project management and accelerates multichannel campaign development and adaptation.
3. Actionable Insights: Jasper AI provides AI recommendations on how to improve content and increase audience engagement. It also allows direct publishing of AI-optimized content to the platform of choice.
4. High Security and Data Privacy: Jasper AI ensures that the AI models do not train on user data and offers built-in security features that stay up-to-date as security protocols evolve.
5. Integration: Jasper AI can be integrated into a custom tech stack through key integrations, browser extensions, and a robust API.

Negatives

1. Future Features: Some features, such as AI-assisted content and direct publishing of AI-optimized content, are listed as "coming in 2024," indicating that the tool may not currently offer full functionality.

In conclusion, Jasper AI is a comprehensive tool for enterprise marketing teams looking to streamline their content creation process, improve efficiency, and gain actionable insights for content improvement.

Lexica Art

Lexica Art is an AI-powered tool that transforms your artistic vision into reality. With a simple prompt, Lexica's AI Art Generator works its magic to produce stunning and entirely unique pieces. It serves as both a search engine and an art gallery, showcasing a stunning collection of artwork created using Stable Diffusion models.

Key Features

1. AI Art Generator: Lexica Art allows you to generate unique pieces of art with the help of AI. You can choose from a variety of dynamic styles and use over 70 keywords to refine your prompt to perfection.
2. Search Engine: Lexica Art also serves as a search engine for images generated by Artificial Intelligence.

Pricing

Lexica Art images can be used for free for personal use. Personal use is defined as usage of Lexica images within a project that is not monetized in any way.

Benefits

Lexica Art can inspire creativity and curiosity by showing the possibilities of AI art. It can help users learn how to design effective prompts for text-to-image models and provide high-quality and original images for personal or professional use.

Surfer SEO

Surfer SEO is a tool designed to improve content performance by providing clear and simple guidance. It offers a range of features to assist with research, writing, and optimization. The tool is designed to help users feel confident about their SEO choices, regardless of the topic, language, or location.

Key Features

1. Content Editor: Surfer SEO provides relevant keywords and real-time optimization feedback while users focus on writing. It also offers a built-in Outline Builder to structure content with potential headings and questions.
2. Multilingual Support: The tool allows users to write and optimize content in any language, providing real-time metrics for structure, word count, NLP-ready keywords, and images.
3. Plagiarism Checker: Surfer SEO offers a plagiarism checker to ensure the authenticity of articles and avoid potential penalties.
4. Surfer AI: This feature streamlines content creation by handling research, writing, and optimization.
5. Integration: Surfer SEO integrates with popular platforms like Google Docs, WordPress, and Jasper.

Benefits

Surfer SEO can improve content quality, ease of use, and the ability to generate high-quality, optimized content quickly. It has been described as a game-changer for digital marketing efforts and has helped businesses achieve significant organic traffic growth.

Frase

Frase is an AI-powered tool designed to empower content creators to go from keyword to well-researched, SEO-optimized articles faster and better. It is trusted by over 30,000 content, SEO, and marketing teams.

Key Features

1. Research: Frase analyzes and condenses content from the top search results of any query, saving you time by simplifying SERP research. It allows you to analyze SEO competitors’ content easily via an intuitive research panel and visualize key SERP metrics like word count, domain rating, and heading count.
2. Outline, Write, and Optimize: Frase provides a unified SEO content workflow where you can research, outline, write, and optimize content in the same place. It uses AI to generate full-length, optimized content briefs in 6 seconds.
3. Templates & SOPs: You can re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.
4. Integrations: Frase can be integrated with Google Docs and WordPress for content optimization.
5. Team Collaboration and Project Management: Frase allows you to assign documents to different writers and track progress for each of your documents.

Benefits

Frase can help content creators save time on research and create well-researched, SEO-optimized articles faster and better. It provides a unified workflow for content creation and allows for team collaboration and project management.

Browse AI

Browse AI is a web scraping tool that allows users to extract and monitor data from any website without the need for coding. It enables users to train a robot in just 2 minutes to extract specific data from any website in the form of a self-filling spreadsheet. The tool also allows for data extraction on a schedule and provides notifications on changes. It offers prebuilt robots for popular use cases that can be used right away.

The website does not provide specific pricing details but mentions that users can start for free and pay as they grow. For more detailed pricing information, potential users may need to contact Browse AI directly or sign up for a free trial.

Benefits

1. No coding required: Browse AI allows users to scrape structured data without any coding knowledge.
2. Bulk run: The tool can run up to 50,000 robots at once.
3. Emulate user interactions: It can mimic user interactions on websites.
4. Schedule-based extraction: Users can extract data on a specific schedule.
5. Global data extraction: The tool can extract location-based data globally.
6. Integration: It can integrate with over 7,000 applications.
7. Adaptability: The tool can auto-adapt to site layout changes.
8. Prebuilt robots: Browse AI offers prebuilt robots for popular use cases, saving users time and effort.

Negatives

While the tool does not require coding knowledge, users with no experience in data extraction might face a learning curve when first using the tool.

Photoroom

Photoroom is an AI-powered photo editing tool that allows users to create professional images for free. It offers a range of features including background removal, AI retouch, image resizing, and adding text to photos. The tool is designed to cater to various industries such as beauty, clothing, entertainment, furniture, jewelry, and marketplaces. It also provides solutions for ad assets creation and has an API for developers. Photoroom has been downloaded over 150 million times and is used by a variety of brands.

Benefits

1. AI-powered: Photoroom uses AI to provide accurate and efficient photo editing.
2. Versatile: It offers a wide range of features to cater to various photo editing needs.
3. User-friendly: The tool is designed to be easy to use, allowing users to edit photos quickly and accurately.
4. Efficient: With features like Batch Mode, users can edit multiple photos simultaneously, speeding up their workflow.
5. Community Support: Photoroom has a Facebook community where users can share tips and tricks and communicate with the Photoroom team.

Albert AI

Albert AI is an artificial intelligence (AI) platform designed to optimize digital marketing campaigns. It offers autonomous, self-optimizing campaign design and management, and a holistic, agile cross-channel strategy and execution. The platform covers 90% of the biddable universe and can be implemented in weeks, not months, in existing ad accounts. Albert AI aims to maximize overall performance within and across channels, master creative relevance for every micro audience, and reach new audience groups without spending more.

Benefits

1. 24/7 Optimization: Albert AI allows marketers to focus on customer experience while the platform optimizes campaigns around the clock.
2. Cross-Channel Strategy: The platform provides a holistic, agile cross-channel strategy and execution.
3. Fast Start: Albert AI can be implemented quickly in existing ad accounts.
4. New Customer Insights: The platform provides insights into customer behavior and preferences.
5. Efficient Long Tail Search: Albert AI optimizes audience performance and shifts ad spend as audience segment performance changes.
6. Personalization at Scale: The platform enables true creative optimization driven by real-time creative performance across products, ads, campaigns, and market segments.

Dall-E

DALL·E 3 is an advanced text-to-image system developed by OpenAI. It is designed to translate text prompts into highly accurate images, with a focus on adhering closely to the details provided in the text. DALL·E 3 is built on ChatGPT, allowing users to use ChatGPT as a brainstorming partner and refiner of prompts. The system can generate tailored, detailed prompts that bring ideas to life. It also has safety measures in place to limit its ability to generate violent, adult, or hateful content.

Benefits

1. DALL·E 3 understands significantly more nuance and detail than previous systems, allowing for the creation of exceptionally accurate images from text prompts.
2. It is built natively on ChatGPT, which can be used as a brainstorming partner and refiner of prompts.
3. The images created with DALL·E 3 are the user's to use without needing permission to reprint, sell, or merchandise them.
4. It has safety measures in place to limit its ability to generate violent, adult, or hateful content.

Negatives

1. DALL·E 3 is designed to decline requests that ask for an image in the style of a living artist, which could limit its utility for some users.
2. The tool has mitigations to decline requests that ask for a public figure by name, which could also limit its utility in certain scenarios.

Brand 24

Brand24 is an AI-powered social listening tool that allows businesses to monitor their brand reputation, measure brand awareness, analyze competitors, and discover customer insights. It provides access to mentions across various platforms such as social media, news, blogs, videos, forums, podcasts, reviews, and more. Brand24 boasts over 10 years of experience in the field and is trusted by over 4000 brands of all sizes. It monitors 25 million active domains and has delivered over 25 billion mentions. The company also offers a free social listening masterclass to help users learn essential media monitoring skills.

Benefits

1. Comprehensive Monitoring: Brand24 offers access to mentions from over 25 million online sources, tracked in real-time. This ensures businesses never miss a critical mention about their brand.
2. Sentiment Analysis: The tool uses advanced sentiment analysis to segment positive, negative, or neutral mentions, providing valuable insights into public perception.
3. Reporting: Brand24 allows businesses to measure and report their PR coverage, track reach and engagement, and automate reporting.
4. Customer Insights: The tool provides access to online conversations about a company, offering honest consumer feedback that can be used to make informed business decisions.
5. Hashtag Tracking: Brand24 enables businesses to track various hashtags, find influencers, and measure the effects of a hashtag campaign.
6. Wide Source Coverage: The tool tracks all public sources, including social media platforms, news sites, blogs, forums, reviews, and more.
7. AI-Powered: Brand24 uses AI to help businesses make sense of the data, saving them time. It supports 108 languages and provides advanced sentiment analysis.

ChatGPT

ChatGPT is an advanced language model developed by OpenAI. It is designed to provide instant answers, creative inspiration, and new learning opportunities. It can perform a wide range of tasks such as drafting emails, explaining complex concepts, brainstorming ideas, planning events, and even teaching new skills. It can also interact with images and voice, allowing users to troubleshoot problems, create new images, and engage in back-and-forth conversations.

PricingChatGPT offers two pricing plans. The Free plan provides access to GPT-3.5, regular model updates, and access on web, iOS, and Android. The Plus plan, priced at $20 per month, offers access to GPT-4 (their most capable model), the ability to chat with images and voice, create images, use and build custom GPTs, and includes everything in the Free plan.

BenefitsChatGPT offers several benefits. It can be used for a variety of purposes, from drafting emails to teaching new skills. It can interact with images and voice, making it a versatile tool for different tasks. It also offers the ability to create and use custom GPTs, allowing users to tailor the tool to their specific needs. The Plus plan offers access to their most capable model, GPT-4, providing more advanced features and capabilities.

NegativesPotential drawbacks could include the cost of the Plus plan for some users. Additionally, as with any AI, there may be limitations in understanding context or providing accurate responses in certain complex scenarios. The effectiveness of the tool may also depend on the user's ability to provide clear and specific instructions.

Murf AI

Murf is an AI-enabled voice generator that allows users to create studio-quality voice overs in minutes. It is designed for a variety of users including product developers, educators, marketers, authors, corporate coaches, podcasters, animators, and customer support professionals. Murf offers over 120+ text to speech voices in 20+ languages, and allows users to play with pitch, punctuations, and emphasis to make the AI voices carry their message however they like. It also offers a voice changer feature that can turn home recordings into professional voiceovers.

PricingMurt offers a free trial with 10 minutes of voice generation time. For more detailed pricing information, potential customers are encouraged to contact Murf's sales team.

Benefits

1. Versatility: Murf offers a wide range of voice options, making it suitable for various needs.
2. Quality: The AI voices provided by Murf are lifelike and of high quality.
3. Ease of Use: Users can create voice overs in minutes, making it a time-efficient tool.
4. Customization: Murf allows users to adjust pitch, punctuations, and emphasis, giving them control over how their message is delivered.
5. Collaboration: Murf offers an Enterprise plan that allows teams to collaborate on projects.

Negatives

1. Limited Free Trial: The free trial only offers 10 minutes of voice generation time.
2. Voice Recording: Murf does not currently support a voice recording feature.
3. Limited Language Support: While Murf supports over 20 languages, there are many languages it does not support.
4. Limited Voice Cloning: Murf currently only offers voice cloning services in the English language.

Magic Studio

Magic Studio is an AI-powered image editing tool that allows users to create and edit images with ease. It is designed to be user-friendly and requires no design skills, making it accessible to everyone.

The tool offers a range of features including the ability to remove objects, people, or text from any image with a simple brush stroke, change any image background instantly, and create images with just words. It also allows users to draw anything anywhere by just describing it.

Benefits

1. User-friendly: Magic Studio is designed to be so easy to use that even a five-year-old can do it.
2. AI-powered: The tool uses artificial intelligence to automate the image editing process, saving users time and effort.
3. Versatile: Magic Studio can be used for a variety of purposes, including creating product pages, ads, social media posts, and more.
4. Popular: The tool is loved by millions and is trusted by many users around the world.

In conclusion, Magic Studio is a powerful and user-friendly image editing tool that leverages the power of AI to simplify the image editing process. It is a versatile tool that can be used for a variety of purposes and is trusted by millions of users around the world. However, the lack of clear pricing information could be a potential drawback for some users.

DeepBrain AI

DeepBrain AI Studios is a platform that uses artificial intelligence to generate videos from text. It offers a range of AI-powered tools that allow users to create editable, stylized video drafts in minutes. The platform is designed to be used by both professional content creators and first-time video makers. It provides a variety of AI avatars that can be used as narrators, and these avatars can be controlled to perform specific gestures and movements. The platform also supports multi-language AI text to speech, allowing users to generate studio-quality voiceovers from text in over 80 languages.

Benefits

1. Speed and Efficiency: DeepBrain AI Studios allows users to convert text to video in minutes, significantly speeding up the video creation process.
2. Versatility: The platform can be used to create a wide range of videos, from educational and promotional videos to news and marketing videos.
3. Customization: Users can customize their videos by selecting an AI avatar and voice that align with their video's theme and audience. They can also fine-tune their script and add engaging images and video clips.
4. Multi-Language Support: The platform supports over 80 languages, making it easy to create localized videos at scale.
5. Cost-Effective: According to customer testimonials, DeepBrain AI Studios eliminates the need for freelancers to invest in expensive hardware or software, making it a cost-effective solution.

Podcastle

Podcastle is an AI-powered podcasting software designed to simplify the process of creating, editing, and publishing podcasts. It provides a range of features including AI-generated voices, a hosting hub, recording studio, audio editor, and video editor. The software is designed to be user-friendly and intuitive, making it accessible to creators of all backgrounds and experience levels. It can be used for a variety of content types including audiobooks, internal communications, audio podcasts, video podcasts, voiceovers, remote interviews, and educational content.

Benefits

1. User-friendly: Podcastle is designed to be intuitive and easy to use, even for beginners.
2. Versatile: It can be used for a variety of content types, from audiobooks to video podcasts.
3. AI-powered: The software uses AI to generate voices, remove noise, and perform other tasks.
4. Comprehensive: Podcastle offers a range of tools including a recording studio, audio and video editors, and a hosting hub.
5. Positive reviews: The software has received positive reviews from users, who praise its ease of use, value, and advanced AI functionality.

Conclusion

AI tools for marketing are revolutionizing the way businesses interact with their customers, analyze data, and optimize their strategies. Whether you're a small business owner or a marketing executive at a large corporation, these tools can help you streamline your processes, make data-driven decisions, and ultimately, achieve your marketing goals. Among these tools, Relevance AI stands out for its comprehensive features, ease of use, and robust security measures.

Remember, the best tool for your business will depend on your specific needs and goals. So, take the time to explore these options and choose the one that best fits your marketing strategy.